Portfolio - Digital Arshad

Multi-Client Agency SEO & PPC Case Study | Switch 4 Digital

Summary

At Switch 4 Digital, digital marketing strategy was led across 10+ concurrent client accounts, covering SEO, PPC, lead generation, technical audits, campaign restructuring, and performance optimization.

The work delivered measurable growth across organic and paid channels, including 70% organic reach growth, 45% improvement in lead generation efficiency, 38% ROAS improvement, and 120+ Page 1 rankings.

Monthly ad spend managed across clients: ₹3,50,000 / AED 14,000.

Introduction

Managing multiple client campaigns requires strong campaign planning, communication, prioritization, reporting, and performance optimization.

At Switch 4 Digital, the goal was to improve client visibility, reduce paid media waste, strengthen organic rankings, and generate higher-quality leads across different business categories.

The role required hands-on execution across SEO, Google Ads, PPC strategy, technical audits, link building, lead generation, and multi-client account management.

The Problem

The agency environment required performance improvements across multiple accounts at the same time.

Key challenges included:

Managing 10+ active client accounts
Improving organic visibility across different industries
Reducing CPC and improving paid campaign efficiency
Increasing lead generation performance
Building white-hat SEO authority
Improving rankings for competitive search terms
Maintaining performance reporting across multiple campaigns

The campaigns required scalable systems for SEO, PPC, content optimization, and reporting.

The Solution

A multi-channel digital marketing strategy was executed across client accounts with focus on SEO growth, PPC performance, and lead generation efficiency.

Phase 1: Technical SEO Audits

Technical SEO audits were conducted to identify website-level issues affecting rankings, crawling, indexing, and user experience.

The audits helped create clear SEO action plans for client websites.

Phase 2: White-Hat Link Building

White-hat link-building strategies were implemented to improve domain authority and search visibility.

This contributed to a domain rating improvement of 18 points across campaigns.

Phase 3: Google Ads Campaign Restructuring

Google Ads accounts were restructured to reduce wasted spend and improve targeting.

Campaigns were optimized around better keyword grouping, ad relevance, and conversion-focused bidding.

This helped reduce CPC by 20% and improve ROAS by 38%.

Phase 4: Lead Generation Optimization

Landing pages, targeting, ad messaging, and campaign structures were optimized to improve lead quality and conversion efficiency.

Lead generation performance improved by 45%.

Phase 5: Multi-Client Campaign Management

Campaigns were managed across 10+ client accounts with ongoing monitoring, reporting, optimization, and performance tracking.

This required strong prioritization and consistent execution across SEO and PPC channels.

Results

Managed 10+ concurrent client accounts
Organic reach increased by 70%
Lead generation efficiency improved by 45%
ROAS improved by 38%
CPC reduced by 20%
Domain rating improved by 18 points
Achieved 120+ Page 1 rankings
Managed monthly ad spend of ₹3,50,000 / AED 14,000
Delivered SEO, PPC, and lead generation improvements across multiple clients

Conclusion

This agency experience demonstrates strong capability in managing multiple SEO and PPC campaigns under performance pressure.

The work at Switch 4 Digital reflects expertise in technical SEO, white-hat link building, Google Ads restructuring, PPC optimization, lead generation, ROAS improvement, and multi-client account management.

It shows the ability to manage scale, improve performance, and deliver measurable marketing outcomes across diverse client accounts

Engineering Admission Platform Case Study

Image

AdmissionInEngineering.com — India’s Free Engineering Admission Platform

LIKE THIS 77

Engineering admission in India can be confusing for students and parents due to multiple entrance processes, eligibility criteria, college options, counselling rounds, and state-level admission systems.

AdmissionInEngineering.com was created to simplify this journey through a free digital platform that provides admission guidance, college information, eligibility support, and student counselling.

The project demonstrates end-to-end capability in product strategy, WordPress development, SEO execution, content planning, user experience, and digital product growth.

The Problem
The Solution
Results
Conclusion
Executive Summary

The Problem

Students searching for engineering admission guidance often face fragmented information, unclear eligibility details, and difficulty comparing colleges.

Key challenges included:

Lack of easy-to-understand admission guidance
Scattered college and eligibility information
Need for a free counselling model
High competition in the EdTech and admission space
Requirement for scalable SEO content architecture
Need to build trust with students and parents

The platform needed to become both discoverable and useful for students actively searching for admission-related support.

The Solution

A complete EdTech product was built using WordPress, SEO strategy, structured content, and student-first user experience.

Phase 1: WordPress Product Build

The platform was independently built on WordPress to ensure flexibility, scalability, and easy content management.

The website structure was designed to support college profiles, admission guides, eligibility tools, and counselling-related pages.

Phase 2: AI Eligibility Checker

An AI eligibility checker was developed to help students understand their admission possibilities more easily.

This feature improved user engagement and added functional value beyond basic informational content.

Phase 3: Pillar + Cluster SEO Strategy

A complete Pillar+Cluster SEO structure was created to target engineering admission-related searches.

The content strategy covered admission processes, college information, eligibility, counselling guidance, and student-focused queries.

Phase 4: 300+ College Profiles

More than 300 college profiles were created to support students with relevant college-level information.

This helped increase topical coverage and improve the platform’s search visibility.

Phase 5: Zero-Fee Counselling Model

The platform followed a zero-fee counselling approach to build trust and provide genuine support to students.

This strengthened brand credibility and improved user satisfaction.

Results

Built and scaled a free engineering admission platform
Counselled 10,000+ students
Reached students across 15 Indian states
Achieved 98% satisfaction rate
Built 300+ college profiles
Developed an AI eligibility checker
Created full Pillar+Cluster SEO content architecture
Demonstrated complete product, SEO, and WordPress execution capability

Conclusion

AdmissionInEngineering.com reflects the ability to build, optimize, and scale a digital product from scratch.

The project combines EdTech product strategy, WordPress development, SEO content architecture, AI tool integration, and user-focused counselling.

It demonstrates strong capability in creating scalable digital platforms that solve real user problems and support long-term organic growth.

Executive Summary

AdmissionInEngineering.com was founded and independently built as a free engineering admission support platform for Indian students.

The platform combined WordPress development, SEO strategy, AI-based eligibility support, college profile creation, content architecture, and zero-fee counselling to support students across multiple states.

The platform successfully counselled 10,000+ students across 15 states and achieved a 98% satisfaction rate.

Image

NectorStar Aviation PPC Case Study: 35% ROI Improvement

LIKE THIS 71

NectorStar Aviation Services Pvt. Ltd. operates in a niche aviation services and training segment where search intent is highly valuable and lead quality matters more than traffic volume alone.

The brand required a structured digital marketing approach to attract aviation students, service seekers, and high-intent users across search and social platforms.

The campaign goal was to build a scalable acquisition system combining paid advertising, SEO visibility, content-driven search growth, and conversion-focused campaign optimization.

The Problem
The Solution
Results
Conclusion
Summary

The Problem

The aviation training and services market required targeted visibility across both paid and organic channels. The campaign needed to reduce acquisition costs while improving lead quality and ROI.

Core challenges included:

High competition for aviation-related search queries
Need for better audience segmentation
CPC pressure across Google Ads campaigns
Limited organic traffic growth potential without SEO structure
Requirement for multi-channel campaign management
Need to improve ROI while managing a fixed monthly ad budget

The brand needed a strategy that could deliver short-term paid results while also building long-term organic visibility.

The Solution

A full-funnel PPC and SEO strategy was implemented to improve campaign performance across search, social, and organic channels.

Phase 1: Google Ads Campaign Optimization

Google Ads campaigns were restructured around intent-based keywords, audience segments, and conversion-focused ad groups.

The focus was on improving ad relevance, reducing wasted clicks, and increasing lead quality through better campaign segmentation.

Phase 2: Meta Ads Funnel Strategy

Meta Ads campaigns were used to support brand awareness, remarketing, and lead generation.

Audience targeting was refined to reach users interested in aviation training, career opportunities, and related service offerings.

Phase 3: CPC Reduction Through Bid Management

Manual performance monitoring and bid optimization helped reduce unnecessary ad spend.

By improving keyword targeting, audience segmentation, and campaign structure, CPC was reduced by 25%.

Phase 4: SEO and Content Strategy

Organic growth was supported through SEO-focused content planning and optimization.

The strategy targeted aviation-related informational and commercial search intent to improve organic discoverability.

Phase 5: Performance Tracking and ROI Optimization

Campaign performance was monitored regularly to identify high-performing channels, keywords, and audiences.

Budget allocation was refined based on ROI, CPC, lead quality, and engagement data.

Results

Organic traffic increased by 60% in 6 months
CPC reduced by 25%
Overall ROI improved by 35%
Monthly ad budget managed: ₹80,000 / AED 3,200
Improved paid search efficiency
Strengthened brand visibility across Google and Meta platforms
Built a more scalable acquisition funnel for aviation services

Conclusion

This campaign demonstrated the impact of combining PPC, SEO, content strategy, and performance tracking into one integrated growth system.

For NectorStar Aviation Services Pvt. Ltd., the strategy improved visibility, reduced paid acquisition costs, and delivered a measurable 35% ROI improvement.

This case study reflects strong capability in Google Ads, Meta Ads, SEO, aviation marketing, audience segmentation, bid management, and ROI-focused digital campaign execution.

Summary

NectorStar Aviation Services Pvt. Ltd. required a performance-driven digital marketing strategy to improve visibility, generate qualified leads, and increase campaign ROI in the competitive aviation training and services market.

A full-funnel digital growth strategy was executed using Google Ads, Meta Ads, SEO, content strategy, bid management, and audience segmentation. The campaign delivered measurable improvements across paid and organic channels.

Key outcomes included 60% organic traffic growth in 6 months, 25% reduction in CPC, and 35% overall ROI improvement. Monthly ad budget managed: ₹80,000 / AED 3,200.

Client

NectorStar Aviation Services Pvt. Ltd.

Date

Oct 2023 – Sep 2024

Short Caption

Grew organic traffic by 60% and reduced CPC by 25% through integrated multi-channel campaigns.

ListMyProperties.com SEO Case Study: US Real Estate Growth

Image

423

ListMyProperties.com SEO Case Study: US Real Estate Growth

Through a wide variety of mobile applications

Client Nusrat Nill
Date 25 June 2021

LIKE THIS 423

VIEW PROJECT

ListMyProperties.com was built as a US-focused real estate content platform targeting high-intent English-language audiences.

The platform used Pillar+Cluster SEO architecture, 80+ content articles, FAQ schema, JSON-LD structured data, E-E-A-T best practices, and a custom bathroom renovation cost calculator.

Within the first 2 months of launch, the website generated 500+ targeted monthly visitors from the US.

Introduction

The US real estate content market is highly competitive, especially around property, home improvement, renovation, and cost-related searches.

ListMyProperties.com was developed to target English-speaking audiences with helpful, search-optimized, and structured real estate content.

The project demonstrates capability in international SEO, English-language content strategy, structured data implementation, and search intent-based content planning.

The Problem

Launching a new content platform in the US real estate niche required a strong SEO foundation from day one.

Key challenges included:

Competitive US real estate content landscape
Need to attract targeted English-speaking users
Requirement for strong topical authority
Need for structured content and schema implementation
Requirement to create user-focused tools and informational assets
Need to build visibility without an established domain presence

The platform required a structured SEO strategy capable of targeting long-tail, high-intent informational queries.

The Solution

A search-first content platform was built around real estate, renovation, and homeowner-focused topics.

Phase 1: Pillar + Cluster SEO Architecture

A Pillar+Cluster content structure was created to organize topics around core real estate and renovation themes.

This helped improve topical relevance, internal linking, and search engine understanding.

Phase 2: 80+ SEO Articles

More than 80 SEO-focused articles were created to target informational and high-intent search queries.

The content was designed for readability, search intent match, and international English-speaking audiences.

Phase 3: FAQ Schema Implementation

FAQ schema was added to improve search engine understanding and increase eligibility for rich results.

This supported zero-click search visibility and improved content structure.

Phase 4: JSON-LD Structured Data

JSON-LD structured data was implemented to strengthen technical SEO and improve content clarity for search engines.

Phase 5: E-E-A-T Optimization

Content was created with E-E-A-T principles in mind, focusing on clarity, usefulness, trust signals, and practical information.

Phase 6: Custom Bathroom Renovation Cost Calculator

A custom bathroom renovation cost calculator was added to improve user engagement and provide practical value.

This helped differentiate the platform from basic content-only websites.

Results

Generated 500+ targeted US monthly visitors
Achieved results within the first 2 months of launch
Published 80+ SEO-focused articles
Implemented FAQ schema and JSON-LD structured data
Built topical authority through Pillar+Cluster content
Added a custom bathroom renovation cost calculator
Demonstrated ability to execute international English-language SEO

Conclusion

ListMyProperties.com demonstrates the ability to build and optimize an international SEO content platform for a competitive English-speaking market.

The project reflects strong execution in SEO content strategy, structured data, E-E-A-T optimization, technical SEO, and user-focused content tools.

This experience is directly relevant to UAE, Gulf, US, and other English-speaking digital marketing markets.

Image

336

SPN Education Adda SEO Case Study: 0 to 325K Monthly Visitors

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

LIKE THIS 336

VIEW PROJECT

Executive summary

Scaled organic traffic from 0 to 325,000+ monthly visitors in 4 months. Built complete SEO architecture from scratch. Executed technical fixes and content silo strategy to capture 300% growth in impressions.

Executive summary
Introduction
The Problem
The Solution
Result
Conclusion

Introduction

SPN Education Adda Edutech LLP operates within the highly competitive EdTech sector. Demanded aggressive digital expansion to secure market share. Required scalable marketing solutions to capture high-intent users. Demanded data-driven strategy to justify quarterly marketing budget increases. Target audience: students seeking online education resources. Platform goals: secure high search engine rankings, establish brand awareness, and achieve positive ROI on digital spend. Required robust foundation to support nationwide digital campaign management. Faced strict timelines to deliver high-performance digital metrics.

The Problem

Launched platform with zero organic traffic. Lacked structural search engine visibility. Demanded comprehensive SEO architecture from scratch. Faced established competitor campaign launches. Required immediate technical fixes to prevent indexation blocks. Needed targeted visibility across high-intent search queries.

Technical constraints: Crawl anomalies, missing XML sitemaps, unoptimized site architecture, slow server response times.
Content gaps: Zero indexed pages for high-volume education queries. Lacked structured keyword mapping. Missing semantic relevance.
Authority deficits: Zero domain authority. Missing E-E-A-T signals across primary landing pages. No existing backlink profile.
Competitor dominance: Established platforms controlled top search engine rankings. Competitor campaign launches required rapid, scalable counter-strategies. Needed immediate competitor analysis to identify keyword gaps. Lacked historical analytics data to guide ongoing content management.

The Solution

Executed full-stack SEO strategy. Built complete SEO architecture from scratch. Delivered immediate SEO insights and competitor analysis for informed decision-making.

Phase 1: Technical SEO execution

Tools: Screaming Frog, Google Search Console.
Strategy: Technical audit and fix. Resolved crawl anomalies, established clean URL structures, and improved page load speeds. Deployed schema markup to enhance search engine parsing. Ensured mobile compatibility across all target devices.

Phase 2: Scalable content architecture

Tools: SEMrush, Ahrefs.
Strategy: Content silo creation targeting 500+ education queries. Keyword clustering map designed to capture long-tail search intent. Executed Pillar+Cluster content architecture. Organized topics into hierarchical structures for maximum link equity distribution.

Phase 3: Competitor gap analysis

Tools: SEMrush.
Strategy: Extracted competitor ranking data. Identified high-value, low-competition target keywords. Formulated aggressive content rollout schedule to bypass competitor strongholds.

Phase 4: Trust and authority building.

Strategy: E-E-A-T optimization. Integrated expert guidelines into content workflows. Deployed structured data for author profiles. Improved domain credibility signals to satisfy search quality evaluator guidelines.

Phase 5: Real-time campaign tracking.

Tools: Google Analytics 4.
Strategy: Configured advanced conversion tracking. Built customized analytics dashboards. Monitored engagement rates and traffic growth continuously. Captured real-time data to refine ongoing search strategies.

Result

325,000+ monthly organic visitors in 4 months.
300% growth in overall search impressions.
CTR improved by 45%.
Domain authority 5x improvement.
Secured page 1 rankings for targeted primary keywords.
Achieved massive scale in record time — 4 months.
Outpaced legacy competitors across high-value education clusters.
Improved overall user engagement rates across all optimized landing pages.
Delivered verifiable, data-driven positive ROI on initial SEO investment.

Conclusion

Scaled platform from zero to major market presence. Delivered 325,000+ targeted monthly users — zero initial baseline. Secured prominent search engine rankings across 500+ competitive queries.

Demonstrates end-to-end capability: technical SEO execution, scalable content strategy, and digital product growth — directly relevant to enterprise-scale digital campaign management.

Boost your brand’s digital presence. Review our real-time SEO analysis dashboards and book a demo.

SPN Education Adda SEO Case Study: 0 to 325K Monthly Visitors

SPN Education Adda achieved this growth through a complete SEO strategy that included technical SEO fixes, content silo creation, keyword clustering, competitor gap analysis, E-E-A-T optimization, and real-time performance tracking.

How long did it take to achieve 325K monthly organic visitors?

The platform reached 325,000+ monthly organic visitors within 4 months of implementing the SEO strategy.

What SEO tools were used in this campaign?

The SEO campaign used tools such as Screaming Frog, Google Search Console, SEMrush, Ahrefs, and Google Analytics 4.

What was the biggest SEO challenge?

The biggest challenge was starting from zero organic traffic with no existing domain authority, no backlink profile, missing technical SEO foundations, and strong competition from established EdTech platforms.

What SEO strategies helped improve rankings?

The main strategies included technical SEO optimization, clean site architecture, XML sitemap setup, schema markup, pillar-cluster content structure, keyword mapping, and E-E-A-T improvements.

Quick Link

Resources

Developers